ELEMI SKINCARE

Brand Identity, Packaging
Spring 2021

Adobe Illustrator, Adobe Photoshop, Adobe InDesign

A concept project during my studies at Central Saint Martins-University of the Arts London, creating the brand identity, packaging, and marketing materials for a hypothetical skincare brand, Elemi.

Elemi is a resin from a tropical tree in the Philippines and is used in skincare and aromatherapy. This Elemi oil restores your skin’s natural radiance. Thus, each product in the Elemi skincare line includes Elemi oil and is made of clean formulations that enhance your skin’s natural beauty. Skincare is a daily practice, a part of being well and caring for yourself. A sincere interest in natural beauty and ritual extends to every aspect of Elemi’s ethos.